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Data Design Interactive Gets "Pets R US"

Posted on Tuesday, August 24, 2004 @ 06:24:19 pm E.S.T

Data Design Interactive would like to announce they have signed a joint partnership deal with Rolf C. hagen Inc., the worlds largest and privately run pet accessory manufacturer and distributor, to produce a computer game to be released on the Sony Playstation 2 and PC. The game will be based on Hagen's best selling Habitrail brand, which makes exciting habitats, accessories, bedding and food for the small animal market, such as the new Habitrail Playground range which provides a fun adventurous environment for your pet.

The game is based on Habitrail's own Character 'Herbie the Hamster'. You have to navigate Herbie safely around the house inside his plastic exercise ball. There are four lavishly designed environments including a kid's bedroom, the kitchen, the garden and even the attic! Each of these environments has cleverly designed puzzles and difficulties, so you must be on your guard to successfully direct Herbie to the end of each level and win the prize of his favourite Living World hamster food. However do not worry, Herbie is never injured or goes hungry for too long!

The levels in each environment gets progressively harder with combinations of challenging puzzles, tight cornering and moving obstacles that require either skilfull avoidance or clever manipulation by Herbie to reach new sections of the level. There are even 5 easier levels for junior players as well as a 'Beginner' and 'Expert' mode for those with nimble fingers!

About Rolf C Hagen Inc
For over 40 years, Rolf C. Hagen Inc. has provided the most innovative, high quality pet supplies to the world and has led the industry with considerable investment in research and development into areas such as food nutrition, habitats and general pet care. They have a number of high profile household brands such as Nutrafin, Fluval and Habitrail. Popular fictional characters such as 'Herbie the Hamster' have been developed to capture a large percentage of the younger age group market for their Habitrail brand and they are about to launch a new product range branded 'Living World' featuring 8 adventurous small animal characters. A firm believer in educating families about the child health and development benefits of pet ownership, they have recently embraced the computer games market as a fun interactive medium for both enjoyment and pet care education. The company's International Headquarters are in Montreal, Canada and has wholly owned subsidiaries in the United States, England, France, Germany and Malaysia (South East Asia) along with numerous international joint ventures and partnerships enabling worldwide distribution.

About DDI
Data Design Interactive is one of the UK's leading game design and development companies. They are also one of the most prolific, producing over 12 titles a year, on PS2, Xbox and PC. Data Design has been producing games for the past 20 years, and is owned by Green Solutions Ltd (GSL) (http://www.green-solutions.co.uk). GSL manages the production of Interactive products for the entertainment industry. From character and game design to final production on PC, Console or Online. GSL owns the popular MYTH MAKERS, KIDZ SPORTS, and ACTION GILRZ, brands. GSL own the publishing rights to the GODS development system. They employ the best skills for a job either outsourced or internally through their fully owned studios: Data Design Interactive for development, Artworld Studios for Computer animation, and All-Star-Gaming for Coin op production. As part of their continued expansion plans they have just opened a new development studio in South Africa, with a second studio in India due to open Q4 2004.

Posted By: Adam Paoli - 720 Reads  


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