EA Announces Def Jam Fight For NY: The TakeoverPosted on Thursday, January 12, 2006 @ 06:23:35 am E.S.T
REDWOOD CITY, Calif. – January 10, 2006 – Electronic Arts (NASDAQ: ERTS), the world’s leading independent videogame publisher, and Def Jam Enterprises, LLC, a media and marketing affiliate of Rush Communications, announced today that Def Jam® Fight For NY™: The Takeover will ship to retail outlets nationwide this spring on the PSP™ (PlayStation®Portable) system. Def Jam Fight for NY: The Takeover, the prequel to the award-winning Def Jam Vendetta, let’s you experience the ultimate hip hop fighting game anywhere you go.
Playing as the hottest artists and celebrities in Hip Hop including Busta Rhymes, Carmen Electra, Lil’ Kim, Ludacris, Method Man, Redman, Snoop Dogg, and Xzibit, you’ll be able to unravel the events that lead to Def Jam Vendetta and find out how D-Mob got to rule NYC. Featuring new fighting moves and new venues, where players can gain respect by winning fights and rising among the ranks of the crew. Players can create their own fighter with gear from Def Jam University, Phat Farm, Brand Jordan, Ecko Unlimited, Enyce, Rocawear, Sean John, State Property, Reebok, and more. For the first time ever players can battle in 1-on-1 death matches using PSP’s wireless functionality.
“We are excited to continue our strong relationship with Def Jam and bring this critically acclaimed franchise to the PSP for the first time ever,” said Craig Rechenmacher, Senior Director of Marketing for EA. “The exclusive new fighting moves, new gameplay content and original story mode bring a completely fresh Def Jam experience to the handheld.”
“Def Jam Interactive’s first PSP title has proven to be an exciting and entertaining product. Again, EA has developed an unparalleled title and we are confident that Def Jam Fight For NY: The Takeover will go far beyond everyone’s expectations.” said Lauren Wirtzer, VP of Marketing for Def Jam Enterprises.
The game is being developed by EA Canada in conjunction with Japan-based AKI Corporation for a scheduled ship in spring 2006 under the EA brand. This game has not yet been rated by the ESRB. Screenshots of the game can be found at http://info.ea.com.
About Electronic Arts
Electronic Arts, Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
About Def Jam Enterprises
Def Jam Enterprises, an affiliate of Rush Communications, offers consumers a wide range of popular products and services in a variety of industries including fashion, film, gaming, and mobile. By leveraging the power of the Def Jam brand, Def Jam Enterprises has co-produced two multi-platinum video games with Electronic Arts: Def Jam Vendetta and Def Jam Fight For NY. Since its launch last year, Def Jam University has already established itself as a premier urban fashion brand. Def Jam Mobile, in partnership with AG Interactive, is the premier provider of hip hop content for wireless consumers. For more than 20 years, the executive team behind Def Jam have helped guide the most successful careers in entertainment:, such as Jay Z, Mariah Carey, Ludacris, T.I., Kanye West, Bon Jovi, The Killers, Ja Rule, DMX, Missy Elliott, and many more, For more information, please visit defjamenterprises.com
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